Mashup Mom in 2017 -- and beyond

Please take a few minutes to read about changes to Mashup Mom, now and into the New Year -- I'd like to take a moment to explain why I'm making these changes, and what to expect. Thanks for taking the time to read this, and for being a part of the Mashup Mom community! I truly do feel thankful, grateful, and blessed for all of you.
Mashup Mom turns 8 in January 2017
Call this a belated seven year itch...
It's been a crazy 8 years, and those of you who have stuck around since 2009 have been through some pretty significant changes in the art of couponing since then. While we still see the occasional great deal, these are fewer and further between -- and they're not, by and large, deals I'm picking up myself any longer.
The changes you'll see on Mashup Mom over this coming year largely reflect the changes in my own shopping patterns and interests. Where 5 years ago I might have trekked to three different Walgreens to clean up on a Register Rewards deal, now I'm more likely just to keep us stocked with toothpaste and toiletries by visiting CVS every 2-3 weeks to roll ECB. Where 5 years ago it was fun to play the grocery game between Jewel and Dominick's, now I'm more likely to hit ALDI and Pete's Market without coupons and call it a day. Where 5 years ago I'd stockpile with high value coupons and cyclical sales + promos, now I'm more likely to stock up on household basics with Amazon's subscribe & save and be grateful for deliveries to my door at decent prices.
When I'm more excited about $.59 avocados at ALDI than free toothpaste at CVS, I'm not necessarily the right person to keep telling you about free toothpaste. It's making less sense to keep talking about chasing after an ever shrinking number of deals, and moving to talking about how to shop and live frugally as an overall lifestyle is much more interesting to me. There's an opportunity cost to anything we do, and all that time spent chasing deals is time we no longer have available to spend with our families, with friends, on hobbies.
I hope you stick around on the journey towards reclaiming some of that time.
You've probably already noticed some changes lately
Sorry about that...

I apologize for starting the changeover and moving around menu items before writing up an explanation and announcement. I know that resulted in Who Moved my Cheese moments for some of you, and that wasn't my intention. Please be aware that you will be seeing more changes to the menus and sidebar as these evolve to reflect the shift in content on the site.
Hope you're enjoying the newer features
The weekly ALDI meal plan, Work-at-Home Saturday, and other newer features will continue into 2017. Older features, such as Frugal Homemade, will also be making a more regular comeback.
What you will see on Mashup Mom in the New Year

Moving forward, Mashup Mom will focus on frugal living rather than strictly couponing and deals
What does that mean? Here's what you'll see more of:
- Meal planning
- Frugal homemade how-tos
- Make it or buy it?
- Recipes
- Healthier eating on a budget
- Frugal living tips
- Fitting frugality into a busy lifestyle
- Chickens and bees and gardening and organizing
- Thrifting
- Book reviews
With a sprinkling of Amazon deals, because I enjoy them so, as well as a roundup of some of the day's best deals each morning. 😉 Overall: You'll see more longer posts, more reflection, and more "evergreen" tips and topics as opposed to one time deals.
Time to evolve or fade away

I was recently going through some old PowerPoint slides from talks I use to give to librarians... way back in a different lifetime... 🙂 I ran across this "Perfect is the enemy of the good" slide, and it pretty much sums up the last year of this site. I've been waiting to make changes until I could get everything "just right," but life doesn't work that way. The evolution of Mashup Mom in the New Year will be a process, and I don't expect it will look exactly the same by the end of 2017 as it will at the beginning. I look forward to making this journey with you!
What you won't see on Mashup Mom in the New Year
Matchups are going away
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The biggest change here: This is the last day for matchups on Mashup Mom.
Where can I find matchups now?
- Find CVS matchups at Hip 2 Save.
- Find Jewel matchups on Jill Cataldo's site.
- Find Meijer matchups at The Shopper's Apprentice.
- Find Menards matchups at Jill Cataldo or The Shopper's Apprentice (see above).
- Find Target matchups at Totally Target.
- Find Walgreens matchups at Wild for Wags.
One shot deal posts are largely going away
One shot deals are by their nature ephemeral, and Mashup Mom will be focusing more on evergreen topics in the new year.
Where can I find deals now?
- You'll find a little roundup of some of the best deals in the Morning Mashup post every day.
- You'll find additional deals, including some of the one shot deals that used to appear here as separate posts, in the Hot Deals group on Facebook.
I understand that some of you are not Facebook fans, and I respect that. This is the easiest way, however, for me to continue providing some deal content (and for you to share deals and photos) as we move into the New Year, and to build on the nascent community in the group. I hope to see more of you over there to continue the community that's grown up around Mashup Mom.
Yes, this is a shift in direction

Time to face the strange ch-ch-changes...
I truly do hope that many of you stick around through these changes -- I'm excited about bringing you new content and features in the New Year, and I treasure the community you've helped build over at Mashup Mom. Thanks for listening, and now: Onward!





I'm in the same place as you - it's just not worth the several hours a week anymore to save a few $$. I look forward to the new direction!
I too no longer go all over. I find it fair for CVS and rarely to go to Walgreens and the store I frequent most is Aldi. I do shop at Target but rarely enter Jewel. Like the new changes & features!
I totally understand the shift, as I too made the shift a few years ago. The game has changed and it's not as fun anymore. But I have always appreciated your write ups ESPECIALLY you daily "whatcha looking for" threads in a December. I will still be here cheering you on and look forward to your new direction!
I am pretty sad about this. I usually check mashupmom at least twice a day to see what new couponing deals there are. Honestly, the matchups are the MAIN reason I visit your site. I understand that they are a lot of work though. I definitely won't be visiting as much without matchups on your site. 🙁
Me too, I recommended your blog to others wanting to save with coupons . I will miss the match ups and not visit the site very often
Same here. This site has always been my first go-to site several times a day for coupon match ups, and I would send others here all the time. While I will still check in every now and again to see what's going on here, it will not be nearly as often. ?
Completely agree! The Mashup is the main reason I am on this site several times a day. I probably won't stop by as often, which I'm sure isn't that big of a deal to anyone here, but it is the truth. Are you changing the name of your website then? While I do look at all of the posts you put here, the Mashups are by FAR the reason I come here so often.
Kudos !!! This is music to my ears!!!
I look forward to your new posts. Thanks for all you did in the past. I was not following all the matchups so this will not affect me in the way it does some other people. I also think coupons will go away at some point.
Thank you for all of the time spent for us! My shopping habits have changed drastically- I rarely print a coupon anymore and have been fortunate to find a stockpiler to buy household products from. I like the Amazon deals and frugal living tips and I'm glad you're on Facebook. Time is limited these days and having that quick source is great. Happy 2017!
I understand and agree:
there are an ever shrinking number of deals these days.
Moving to talking about how to shop more strategically and live frugally as an overall lifestyle makes sense.
I am one of your followers who doesn't do Facebook so I hope you'll keep us emailers in mind going forward.
Thanks,
I completely understand and will definitely still hang out here and on Facebook. I'm really interested in the Healthier Eating on a Budget, Gardening, Organizing, Book Reviews, Recipes, and many of the other topics you listed. I do have to admit I miss your "Top 5 Best Deals" at Tony's and Ultra and the Marianos matchups. Do you know anyone who does matchups for these stores? Thanks for all you do!
I'm sorry, I do not. The only people I'm aware of that are still doing local matchups at all are Jill Cataldo (Meijer, Jewel, Menards) and The Shopper's Apprentice (Meijer, Menards). Chicago is a really hard market because there are so many chains and grocery options.
I'm sure you'll be glad to not have to sit down and go through the ads to write the matchups. It sounds like a good transition for the blog, although it has been helpful getting the deal updates. Best wishes to you in the new year and to the new focus of your blog.