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Mashup Mom in 2017 — and beyond

Please take a few minutes to read about changes to Mashup Mom, now and into the New Year — I’d like to take a moment to explain why I’m making these changes, and what to expect. Thanks for taking the time to read this, and for being a part of the Mashup Mom community! I truly do feel thankful, grateful, and blessed for all of you.

Mashup Mom turns 8 in January 2017

Call this a belated seven year itch…

It’s been a crazy 8 years, and those of you who have stuck around since 2009 have been through some pretty significant changes in the art of couponing since then. While we still see the occasional great deal, these are fewer and further between — and they’re not, by and large, deals I’m picking up myself any longer.

The changes you’ll see on Mashup Mom over this coming year largely reflect the changes in my own shopping patterns and interests. Where 5 years ago I might have trekked to three different Walgreens to clean up on a Register Rewards deal, now I’m more likely just to keep us stocked with toothpaste and toiletries by visiting CVS every 2-3 weeks to roll ECB. Where 5 years ago it was fun to play the grocery game between Jewel and Dominick’s, now I’m more likely to hit ALDI and Pete’s Market without coupons and call it a day. Where 5 years ago I’d stockpile with high value coupons and cyclical sales + promos, now I’m more likely to stock up on household basics with Amazon’s subscribe & save and be grateful for deliveries to my door at decent prices.

When I’m more excited about $.59 avocados at ALDI than free toothpaste at CVS, I’m not necessarily the right person to keep telling you about free toothpaste. It’s making less sense to keep talking about chasing after an ever shrinking number of deals, and moving to talking about how to shop and live frugally as an overall lifestyle is much more interesting to me. There’s an opportunity cost to anything we do, and all that time spent chasing deals is time we no longer have available to spend with our families, with friends, on hobbies.

I hope you stick around on the journey towards reclaiming some of that time.

You’ve probably already noticed some changes lately

Sorry about that…

I apologize for starting the changeover and moving around menu items before writing up an explanation and announcement. I know that resulted in Who Moved my Cheese moments for some of you, and that wasn’t my intention. Please be aware that you will be seeing more changes to the menus and sidebar as these evolve to reflect the shift in content on the site.

Hope you’re enjoying the newer features

The weekly ALDI meal plan, Work-at-Home Saturday, and other newer features will continue into 2017. Older features, such as Frugal Homemade, will also be making a more regular comeback.

What you will see on Mashup Mom in the New Year

Moving forward, Mashup Mom will focus on frugal living rather than strictly couponing and deals

What does that mean? Here’s what you’ll see more of:

  • Meal planning
  • Frugal homemade how-tos
  • Make it or buy it?
  • Recipes
  • Healthier eating on a budget
  • Frugal living tips
  • Fitting frugality into a busy lifestyle
  • Chickens and bees and gardening and organizing
  • Thrifting
  • Book reviews

With a sprinkling of Amazon deals, because I enjoy them so, as well as a roundup of some of the day’s best deals each morning. 😉 Overall: You’ll see more longer posts, more reflection, and more “evergreen” tips and topics as opposed to one time deals.

Time to evolve or fade away

I was recently going through some old PowerPoint slides from talks I use to give to librarians… way back in a different lifetime… 🙂 I ran across this “Perfect is the enemy of the good” slide, and it pretty much sums up the last year of this site. I’ve been waiting to make changes until I could get everything “just right,” but life doesn’t work that way. The evolution of Mashup Mom in the New Year will be a process, and I don’t expect it will look exactly the same by the end of 2017 as it will at the beginning. I look forward to making this journey with you!

What you won’t see on Mashup Mom in the New Year

Matchups are going away

The biggest change here: This is the last day for matchups on Mashup Mom.

Where can I find matchups now?

One shot deal posts are largely going away

One shot deals are by their nature ephemeral, and Mashup Mom will be focusing more on evergreen topics in the new year.

Where can I find deals now?

I understand that some of you are not Facebook fans, and I respect that. This is the easiest way, however, for me to continue providing some deal content (and for you to share deals and photos) as we move into the New Year, and to build on the nascent community in the group. I hope to see more of you over there to continue the community that’s grown up around Mashup Mom.

Yes, this is a shift in direction

Time to face the strange ch-ch-changes…

I truly do hope that many of you stick around through these changes — I’m excited about bringing you new content and features in the New Year, and I treasure the community you’ve helped build over at Mashup Mom. Thanks for listening, and now: Onward!

Your Favorite Coupon Blogs Aren't So Into Couponing Anymore - Coupons in the News

Tuesday 20th of February 2018

[…] deals I’m picking up myself any longer,” “Mashup Mom” Rachel Singer Gordon told her readers late last year. “Moving to talking about how to shop and live frugally as an overall lifestyle is much more […]


Monday 9th of January 2017

All things evolve and change over time! I would still love to see a "Reader Deals" post, where people can add their great deals daily. That's always been one of my favorite features, and I love to post to that (I'm not a Facebook user). Just my 2 cents!


Monday 9th of January 2017

Me too! :D


Monday 2nd of January 2017

You still rock Rachel. We all evolve and if we don't, survival of the fittest! I'm with you...stopped running around a LONG time ago. Target, Aldi, Jewel, Amazon, and CVS get my money. I hardly hit anywhere else. Life is too dang short. I'd rather be reading a book or spending time w/my family, when I have cherished free time.

PS Belated Happy Hanukkah and Happy New Year!


Monday 2nd of January 2017

Rachel,Best of luck to you in your further endeavors. I'm disappointed that you're discontinuing the match-ups. Sorry,but I love chasing deals and beating retailers at their own game. Food tastes better when it's heavily discounted or free. :) You've saved me a lot of money over the years and I am forever grateful. Unfortunately the new path here will be of little interest to me.


Sunday 1st of January 2017

I was wondering if you could put at the top of your blog where you have the go to features, titles, or headings (I'm sorry...I don't know what you call it) a title for the go to places for Hip 2 Save - CVS, Totally Target - Target, etc. Or can you tell me how to find these sites? I don't know how to find these sites otherwise. I still like looking at what the deals are and deciding if I want to do them or not. I've always known how to find simple deals but you've taught me how to find even more or to find them better. I'm going to miss going to one blog to find it but I guess we'll get used to doing it different. Thank you!

I'll have to see how I like your site from now on. I don't do Amazon or the recipes as we have our own way of cooking and eating. I sure have enjoyed your site in the past and how funny you are! I do understand you want more family time and it is your blog so you can do what you want. Since you live in the Chicago area and I live in Central IL, I do have to be selective on what you post because your items don't match what we have here.


Sunday 1st of January 2017

Each of those is linked in the post above where I give alternative suggestions for matchups. Just click and bookmark. :)

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