ALDI is modernizing its logo -- what do you think?
ALDI recently introduced a new modernized version of its logo, which will likely be rolling out to U.S. stores this June. (The original press release here (in German) contains a graphic showing its evolution over the years.) The new look is intended as a "contemporary and future-oriented" take on the current ALDI logo and to reflect its ongoing modernization and remodeling process.
And if you'd like to be amused, see here how one of ALDI's German competitors responded!
What do you think of the new ALDI logo?
I guess I never realized it was a German company. I travel to Germany quite often for work and I have never seen an Aldi store there. But in Austria, I see the Hofer stores, which are owned by the same company and use the same logo, everywhere.
When I went to Hungary 2 years ago, I went into Aldi in Budapest, to check it out, but didn't really like it. It reminded me of Aldi in Chicago about 10 years ago, not very organized.
I do not see a big enough difference to be all that noticeable. Busy Work.
agree, in fact I believe a waste of money.
Every company has evolved to keep their brands fresh and current. Looks good to me.
Even blogs change looks over the years.
Dave
davegates.net
I'm waiting for Trump to tweet about it.
I like the new logo. The sharp corners of the previous letters in "ALDI" and the logo image are now rounded. I will enjoy this new look.
Logo - Smogo.
I do care that this week when I went to go there to buy my cheap gallon of milk, the produce section looked like a tornado hit it. Worse than the toy aisles at Walmart during the busy holiday season.
Now I know, if you work at Aldi, you do everything in the store from cashier, to stock, to clean, or whatever.
And with the stores getting more popular, you would think they would increase the hours &/or the number of employees to keep up with the increase in volume / foot traffic.
Looks good...