
So, most of you have probably received the following email from YourBucks about the changes in their offers:
Dear Valued YourBucks Member,
As the company proud to bring you high-valued savings, we want to express our appreciation for your participation in the YourBucks test pilot.
This test is designed to reveal the unexpected. Meaning, if the YourBucks program is rolled out nationally, we want to deliver a flawless, exceptional experience for our members.
Unfortunately, during this period of learning, some offers are being abused by a very small group of shoppers which is forcing us to modify the following three offers:
From
- Buy any ONE Ragu Pasta sauce 26oz or larger – $2.00
- Buy any ONE Suave® product excluding trial or travel size – $2.00
- Buy any ONE Degree® Anti-perspirant/Deodorant item excluding trial or travel size – $2.00
To
- Buy any 1 (One) or more Ragu Pasta sauce 26oz or larger – $1.00
- Buy any 2 (Two) or more Suave® product excluding trial or travel size – $1.00
- Buy any 1 (One) or more Degree® Anti-perspirant/Deodorant item excluding trial or travel size – $1.00
Please know this is not a decision we take lightly. And, we apologize that you are being impacted due to the questionable actions of so few.
Ultimately, our intention is to secure the long-term viability of the YourBucks program, and to continue to offer you and your families high-valued savings. Again, thank you for your participation and patience as we work to build a solid, lasting YourBucks platform.
If you have any additional questions, please connect with us at http://tv.catalinamarketing.com
Sincerely,
YourBucks Customer Service.
There are several comments here about what people are writing back to YourBucks about their pushing the blame onto people “abusing” the program. While I do find their shifting of blame slightly offensive, I’m unsurprised. What are they really going to say?
Dear Valued YourBucks Member,
We’re marketing supergeniuses who decided to give $2.00 back on an $.89 product and then were very very surprised when people actually bought a lot of them. So we’re going to change the terms, cause we can. Ooh! And let’s blame people for buying too much, too. That way they’ll start fighting each other about being too greedy and messing it up for everyone else, rather than being mad at us for changing the deal in the middle.
Love,
YourBucks Customer Service
I’ve tilted at enough windmills with Target this week. This is a smart way for them to shift the focus, and they’re unlikely to say, hey, we didn’t think this through, sorry guys.
Tags: catalinas, jewel, yourbucks