This is not at all like the CVS Beauty Club, lol. Straight from the Walgreens mouth:
Walgreens Gives Beauty Customers More points and Offers through Launch of Beauty Enthusiast
On October 2nd Walgreens will launch Beauty Enthusiast, a new beauty club within its Balance® Rewards loyalty program.
Sign up is free, and Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases. Beauty Enthusiasts also get access to free samples and exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year. In addition, members will receive a one-time digital coupon for 20 times everyday points on any beauty and personal care purchase to welcome them to the club.
Existing Balance Rewards members can join by simply confirming or adding their email address at checkout; at Walgreens.com/beautyenthusiast; on the Walgreens mobile app; or by calling the Walgreens Customer Care Center 855-225-9225. New customers will need to sign up for a balance rewards account.
Customers can join the club in advance of the October 2nd launch online at Walgreens.com/beautyenthusiast.
A little belated, but a nice bonus for frequent Walgreens shoppers nonetheless.