It’s not all about the coupons, and in 2015 I plan to give you more general savings tips for your weekly grocery and drugstore shopping. Up first:
When a store runs a buy one, get one free sale, check the single item price to make sure you are actually getting a deal
When stores run buy one, get one free sales, they will often raise the price of the item you are buying so that it’s less of a deal than it first appears. They’ll put the BOGO part in VERY LARGE print, the single item price in very small print. The BOGO part, however, is not what’s actually important; think about what you are saving over the regular single item price.
For example: Jewel’s Big Book of Savings for January lists 20 oz 93% lean Jennie-O ground turkey at $3.99 through 1/27. In their upcoming ad, however, Jewel is running a two-day sale on 20 oz 93% lean Jennie-O ground turkey, where it will be buy one, get one free at $5.99. (It’s fun when they do this: Sometimes the meat department will slap the new tags right over the old ones that show the cheaper price.)
So yes, you are still saving: Your turkey will run you $.99 less per package than on any other day of the week. But you’re not saving half off, as the BOGO sale language implies. Psychologically, even though we know the actual item price is $3 each, the BOGO screams “half off” and tends to make people buy more.
I’m not picking on Jewel specifically here: Most grocery stores do this, since their job is to get you to buy more stuff — But your job is to get the best prices for your family on what you do buy. 🙂
What are some of your tips for what to watch out for in grocery store ads?