Have you all seen this article on Chicago-area supermarkets? It talks about each chain’s market share, a lot about Dominick’s recent price cuts, and about competition from supercenters.
With 170 locations in the 14-county Greater Chicago market, as measured by Tucson, Ariz.-based Metro Market Studies, Jewel has the leading market share by far with 35.4% of the grocery market. Dominick’s has 11.9% of the market with a little less than half the number of locations.
I’m actually surprised Dominick’s has that much, but I guess if you’re not a couponer, their stores are just so darn pretty. 🙂 I also like the assertion that Dominick’s new price cuts aren’t a price war with Jewel — what else are they, then?
When Jewel rolled out the program in April, it touted savings “up to 20% on thousands of items in dozens of categories across the store,” including staples and stock-up items, “from peanut butter and pasta to deodorant and detergent.”
In its price program, Dominick’s took the discount further by another 10%, touting savings of up to 30% off, but Keprta didn’t seem to agree with some descriptions of the Jewel and Dominick’s price cuts as a “price war.”
“We pay attention to what all the competitors do in this market, but our plans are designed to get us where we need to go,” he said.
Anyway, just thought you might find it as interesting a read as I did! 🙂