This is interesting, don’t you think? “Walmart and Wild Oats Launch Effort to Drive Down Organic Food Prices” — read the full press release here.
Walmart, the nation’s largest grocer, announced today it will carry Wild Oats organic food items. Originally introduced in 1987, Wild Oats will relaunch at Walmart starting this month with a new, more affordable price point on quality products covering a broad variety of categories – from salsa and pasta sauce to quinoa and chicken broth. Customers will save 25 percent or more when comparing Wild Oats to national brand organic products.*
They have a couple of examples at the bottom — for example, 6 oz tomato paste will be $.58, 32 oz chicken broth $1.98.