I think I’m going to start hanging out my shingle as a high priced social media consultant to corporations. Here’s my gratis advice to Sears/Kmart for the day:
- Perhaps streaming movie rentals are not precisely the best fit for your business model.
- Maybe it’s a good idea to look at the complaints people have about you online.
- People share coupons on the Internet.
- Please fix your website.
- The definition of insanity is doing the same thing over and over and expecting different results.
OK, not to pick on them in particular. But it’s amazing to me how often large corporations, who I’m assuming do have galleries of high priced consultants at their beck and call, make very basic missteps. So what advice would you have for them? 🙂