ALDI recently introduced a new modernized version of its logo, which will likely be rolling out to U.S. stores this June. (The original press release here (in German) contains a graphic showing its evolution over the years.) The new look is intended as a “contemporary and future-oriented” take on the current ALDI logo and to reflect its ongoing modernization and remodeling process.
And if you’d like to be amused, see here how one of ALDI’s German competitors responded!
What do you think of the new ALDI logo?